Program Overview
The School of Labor and Employment Relations offers a Master’s of Human Resources and Industrial Relations (MHRIR) degree. This 2-year program is catered toward current professionals looking to realign their existing career background/skillset to put it to work in the HR profession. Graduates from the program are highly sought after by top fortune 500 companies at high starting salaries.
Student Recruitment Goals/Objectives
- Build an awareness campaign to increase exposure to the target audience
- Evaluate channel success for continued investment in years 2 and 3
- Increase enrollment – (long term 3-5 years)
Target Audience
- Male/Female 21-24, young professionals
- Dissatisfied with their current jobs or have reached a plateau in what they can currently achieve
- Looking for fulfillment and respect in their career
- Dream of a better future for themselves
- People with a background in: Psychology, Business, Social Sciences, Communications, Humanities & the Arts, Data Analysis and Law
Campaign Elements
1. Mobile Advertising.
2. Event Marketing
- Street Festivals:
- Taste of Lincoln:
- Northalsted Market Days:
- Taco Fest:
3. Search Engine Marketing
- Google Search Paid Ranking:
- Best HR masters program
- Best HR programs
- HR masters program
- Top HR programs
- HR graduate programs
