Program Overview

The School of Labor and Employment Relations offers a Master’s of Human Resources and Industrial Relations (MHRIR) degree. This 2-year program is catered toward current professionals looking to realign their existing career background/skillset to put it to work in the HR profession. Graduates from the program are highly sought after by top fortune 500 companies at high starting salaries.  

Student Recruitment Goals/Objectives

1. Build an awareness campaign to increase exposure to the target audience
2. Evaluate channel success for continued investment in years 2 and 3
3. Increase enrollment – (long term 3-5 years)

Target Audience

• Male/Female 21-24, young professionals
• Dissatisfied with their current jobs or have reached a plateau in what they can currently achieve
• Looking for fulfillment and respect in their career
• Dream of a better future for themselves
• People with a background in: Psychology, Business, Social Sciences, Communications, Humanities & the Arts, Data Analysis and Law

Campaign Elements

1. Mobile Advertising.

• Spotify Placement Ads:
  • Mobile Overlay
  • Audio Ads

2. Event Marketing

• Street Festivals:
  • Taste of Lincoln:
    • 70,000 people 
  • Northalsted Market Days: 
    • 150,000 people /
  • Taco Fest:
    • 50,000 people

3. Search Engine Marketing

• Google Search Paid Ranking:
  • Best HR masters program
  • Best HR programs
  • HR masters program
  • Top HR programs
  • HR graduate programs