internship spotlight
Savannah Howe
Graduation Year
May 2016
Major
Advertising
Minor
Communication/PR Certificate
Hometown
Naperville
Campus Activities
College of Media - Media University Intern
Alpha Xi Delta - Public Relations Vice President
The Pointe Apartments - Leasing Agent and Marketing Assistant
Hobbies
Podcasts, photography & baking
LinkedIn
Employer
Starcom MediaVest Group
Internship Title
Media Intern
What were your duties?
I assisted the Local Spectrum team in search and display advertising. I was responsible for being formally trained on a few planning programs, earning my Google AdWords Certificate, making sure media placements were live and writing weekly newsletters for my team.
What did you most enjoy about your internship?
I really enjoyed researching and creating a search campaign for a client. I even helped write the ad copy for the campaign.
What was the most difficult aspect of the internship?
The most difficult aspect was keeping up with and learning all the language used in the media industry.
How did your experience at ILLINOIS and in the College of Media prepare you for your internship?
Illinois has helped me grow by providing me with the academic background and the opportunities to get involved in the advertising industry in several different ways. The summer before my internship with SMG I interned for Media University. In addition, that same summer I also interned for a start-up company in Champaign that a professor recommended to me.
How has your internship prepared you for a career?
SMG helped me realize I really enjoy the media industry. Before my internship, I didn't really understand how partners and agencies work together. SMG helped me put everything into place.
What recommendations do you have for other students about doing an internship?
Throughout my experience at UIUC, I've created opportunities for myself to learn the industry better. I've been able to test innovative marketing ideas through my job as a leasing agent and throughout my time as a member in my sorority. I've also learned the importance of networking and using professors as resources to help guide me along my track.
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