internship spotlight
Maggie Spring
Graduation Year
May 2017
Major
Advertising
Minor
Media Sales
Hometown
Winnetka, IL
Campus Activities
Selling Illini, Chi Omega, Shock Top Campus Manager
LinkedIn
https://www.linkedin.com/in/maggiespring
Employer
Anheuser-Busch InBev
Internship Title
Sales Intern
What were your duties?
Analyzed volume, share, and sales history to produce data-driven insights to evaluate trade marketing program effectiveness. Participated in field execution initiatives and completed over 100 account visits. Researched current process, identified best practices, and presented recommendations to improve the key account management chapter of the wholesaler incentive program. Cut share loss by 0.61 in the Dallas convenience store segment through execution of trade marketing programs.
What did you most enjoy about your internship?
- The exciting environment of ABI
- Result-based projects
- St. Louis orientation
- NYC final week presentations
- Account visits
- The fast-pace
- Being treated like a full-time employee
What was the most difficult aspect of the internship?
Only having 10 weeks to complete two large projects and countless daily assignments.
How did your experience at ILLINOIS and in the College of Media prepare you for your internship?
- Brett Clifton's Media Sales Certificate Program classes
- Presentation practice and professional deck creation from the Media Sales Certificate Program and Advertising classes
- ADV 283’s focus on conciseness and clarity in presentations
- Working with teams and project-based assignments in all of my advertising core classes
How has your internship prepared you for a career?
I accepted a full-time offer with Anheuser-Busch InBev in their Sales Development Program.
What recommendations do you have for other students about doing an internship?
Ask a lot of questions, don't be afraid to ask for help, network and build connections with everyone you can in the office, treat the internship like 10-12 week interview, but be creative and have fun with it.
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