1.Name (First and Last)
Kelly Nash
2.Twitter
https://twitter.com/kellynashville
3.LinkedIn
http://www.linkedin.com/in/kellymarienash
Employment Info
4.Employer
Townsquare Media
5.Title/Occupation
Account Manager
Academic Info
6.Graduation Year (list as "Month Year")
May 2011
7.Major
Advertising
8.Minor and/or Certificates
Sociology
Other Stuff
9.Hometown
Grayslake, IL
10.Hobbies
Snowboarding, Traveling, Reading, Running, Writing
Career Information & Advice
11.What are your job responsibilities/duties?
-Facilitate in the development of RFPs (Request for Proposals) for custom, integrative digital programs to live on the Townsquare Media publisher sites
-Devise digital media plans during the pre-sale phase
-Pull audience demographic and psychographic statistics
-Act as the liaison between the client and internal teams
-Coordinate project and custom unit timelines to ensure programs launch on-time
-Organize and execute custom production development between clients and internal creative teams
-Route client tags to internal AdOps for proper tracking implementation
-Responsible for program launches and acquiring screen shots as confirmation
12.What does a typical day look like?
Constantly changes day to day, but usually I check reporting for the campaigns that I am managing, check in with my internal teams to ensure everything is running smoothly for upcoming campaigns, am the key contact regarding campaigns with clients, etc.
13.What do you most enjoy about your job?
Being held accountable for everything that goes on with the launch of a campaign. I am also constantly being turned to for ways to better processes and the way our company works and being the youngest in my company, I think that speaks volumes!
14.What is the most difficult aspect of the job?
Staying organized - I am a huge advocate of to-do lists and timelines!
15.What on-campus activities were you involved with? Where did you gain relevant experience?
American Advertising Federation, National Student Advertising Competition, Chi Omega, Phi Eta Sigma Honor Society, Illini Media. Gained the most valuable experience from AAF and NSAC that prepared me enormously for the advertising world.
16.How did your experience at ILLINOIS and in the College of Media prepare you for your professional life? For this specific position?
Illinois and the College of Media are huge advocates of internships, specifically with advertising so I took all the advice and made sure I was actively doing internships that would prepare me for jobs outside of college. Those internships ultimately led me to OMD and then Townsquare Media.
17.What advice do you have for students interested in this field?
INTERNSHIPS, INTERNSHIPS, INTERNSHIPS!
18.What is one thing that you know now that you wish you had known when you started in the field? When you graduated from the College?
I wish [that while I was in school the] College of Media provided more information regarding the sales side of advertising, as I felt like I only learned what happened in an agency setting.
