What are your job responsibilities/duties?
- Develop client relationships in order to partner on Creative and Content Strategy
- Pitch our Teads Studio offerings to Media & Creative Agencies, as well as Strategic Clients
- Formulate and build custom creative solutions that meet client KPIs
- Assist in developing company-wide processes to better streamline utilizing Teads Studio within the Programmatic space
What does a typical day look like?
- Update/Build decks for upcoming pitch meetings
- Follow-up with clients/agency partners on upcoming initiatives and/or schedule meetings
- Build creative units in our Studio platform
- Work alongside media counterparts to develop and implement strategy to tackle new client goals and objectives
What do you most enjoy about your job?
I love the chance to work in advertising sales while also maintaining a healthy creative aspect to my day to day. It's great to jump between being "on" for meetings and pitches, and then go back to the office to put on my creative hat and help design new units. I also love all the travel opportunities my role affords me. I've been able to visit new places across the country and will be taking part in company "Summits" across the globe.
What is the most difficult aspect of the job?
There is always a challenge when it comes to sales. Advertising sales is no different. You and your company have to develop a concise strategy that effectively shows how you are different from the competition, why you are better, and how you can ultimately help them meet their individual goals as a brand.
What on-campus activities were you involved with? Where did you gain relevant experience?
I was involved in JAMS the year it was founded at U of I, as well as Illini Productions. It was always helpful to meet up with fellow College of Media students and discuss what we were all experiencing across the college. Taking advertising courses and pairing them with my journalism classes was definitely beneficial as it helped give me a good base when I entered into the Ad world post-college.
How did your experience at ILLINOIS and in the College of Media prepare you for your professional life? For this specific position?
The College of Media gave me great resources that continued to support me after graduation. I still keep in semi-regular contact with my Advisor, and while I was transitioning companies I often had conversations with the Dean at the time along with other faculty members in the field.
What advice do you have for students interested in this field?
Explore all facets of the field. Advertising is a very blanketed term that covers a lot of various positions. I have personally worked on the promotions side, agency side, and publisher side in various roles. It's important to find what you like and don't like about the field and then tailor your career path to meet your interests and skillset.
What is one thing that you know now that you wish you had known when you started in the field? When you graduated from the College?
Honestly, I wish I knew then that my career would take me out of journalism and into media sales. I would have taken a few more ADV courses as well as explored other opportunities within advertising in terms of groups on campus.