Illinois officials this month announced that "Asian carp" would now be called “copi” in an attempt to make the fish more desirable for eating. Joseph Parkos, the director of the Illinois Natural History Survey’s Kaskaskia, Ridge Lake and Sam Parr biological stations, spoke with News Bureau life sciences editor Diana Yates about scientific initiatives to study and control carp/copi fish populations and the potential for rebranding to aid those efforts.