blog postsWhat are web design standards?Web design standards are a set of specifications for a University of Illinois website that indicate what is needed to adhere to the brand.Where are you in the process of creating Web Design Standards?Web design standards are undergoing iterative research and design stages. Our goal is to arrive at a definitive campus specification that will describe what it means for a University of Illinois Website to be on brand.Should I wait for Web Design Standards before continuing on a current project?Brand standards are under development and while you might want to wait on making substantial visual/identity updates, we encourage you to continue as needed toward maintaining your websites.Who is working on Web Design Standards?Web Design Standards are a facet of the brand, which is currently under development by the Office of Strategic Marketing and Branding in cooperation with the Illinois Web Advisory Group.Email Signature Brand StandardsCreative Services and Web Services collaborated to add the email signature generator to the Web Tools suite. This tool allows you to simply copy and paste an appropriately formatted email signature into your email client.Brand Survey FAQChancellor Robert Jones has started a project intended to better define the brand of the University of Illinois at Urbana-Champaign and to better position the university. The next step in this project is to ask people like you to share their thoughts with us through a survey.How do I get new stationery materials?Stationery materials may be ordered online through Document Services on their website or at 100 Printing Building, 54 East Gregory St. In Champaign. These materials include letterheads, second sheets, half sheets, envelopes, memo pads, business cards, and mailing labels.How to export your unit wordmark into different file formatsYou may need different file formats for different uses. This video tutorial will help you export for wordmark files into different file formats.How to add the trademark symbol (TM) to your unit wordmarkThe unit wordmark must always include the trademark symbol ™ on merchandise. This applies to items that are to be sold or given away for promotional purposes.How to change the color of your one color unit wordmark.These instructions take you through the process of changing the color of the PMS version of your 1-color unit wordmark, but the steps are the same for every .eps file containing “1Color” in the file name.Local licensed vendorsA list of area vendors that are current university trademark licenseesHow can RSOs use university logos on merchandise?Keep in mind that any student, student campus group, registered student organization, or sports club is prohibited from using the university seal or campus logos on letterheads, business cards or other identifying materials.Products/Merchandise created by external vendorsThe Trademark and Licensing Office requires that only licensed manufacturers are used to produce items with the name, mark, or symbols of the University of Illinois.How can RSOs use the university's name?Student groups may not use the name in a manner that in any way would constitute an endorsement, approval or underwriting of any organization, product, activity, service, or contract by the University of Illinois.University trademarks (TM) and how to use themThe University of Illinois trademark is any mark, word, letter, or symbol associated with the university that can be distinguished from those of other universities, teams or organizations.Getting approval to use university trademarks (TM)Prior written approval is needed for students, campus groups, registered student organizations, or sports clubs from the Trademark and Licensing Office for use of the university name or marks for anything other than official university business.PowerPoint Templates AvailableWe've updated these existing materials to reflect the newly released brand architecture. Read moreWhat are the rollout plans and dates?UPDATEDSeveral key dates are available to help you know what to expect and when. Read moreWhat am I required to do?UPDATEDThere are a few important dates that mark adoption of brand standards across the university. You will be required to meet a few key dates. Read moreWhat about letterhead, stationery, PowerPoint templates, Illinois in a Box, etc?UPDATEDSeveral dates are now available for the release of Illinois branded displays, stationery and PowerPoint templates and more. Read moreWhat about the web?UPDATEDFor the web, there is no additional requirement at this time. You may use your unit wordmark if you choose, however there will be a separate update for web design standards to follow. Read moreWhat more is in the works for the Illinois brand?The Brand Architecture system is a piece to a larger identity system that guides all aspects of marketing and communications, from who we are and how we present ourselves, to how we talk about ourselves and how we engage our audiences. Read moreWhat is brand architecture?Brand architecture is a term used to describe the relationship among all of the brand assets of an organization or business. In our case, our brand architecture shows the relationships of university entities to the master brand, Illinois. Read moreWhat does this mean to me?By coordinating our marketing and communication efforts under the collective power of a single brand, we tap into the university’s global reputation to strengthen our voices and speak as one. Building a strong Illinois brand means that each college/unit/department/individual that is part of the brand benefits from the marketing-communications efforts of all others within the university. We are stronger when we speak as one.Why the block I?The university’s logo for most of its history, the block “I” was first referenced in campus archives in 1892. Using the block “I” as the only logo will consolidate and strengthen the university brand’s impact. Read moreWhere is the version that has my unit’s name in it?The “unit wordmarks” will be created this fall by Public Affairs in partnership with the Chief Communications Officers. Wordmarks will be provided to all major units by Dec. 1, 2017.Can I get my unit wordmark early (before 12/1)?To ensure the project moves ahead on schedule and deadlines are meet campus-wide, the project team asks that everyone wait to receive materials until the 12/1 release for unit wordmark file downloads. Read moreHow do I get my unit wordmark?CCOs will submit a request form that will provide the information needed to create the unit wordmark(s). The CCO serves an important role and there are a few steps to follow. Read moreWhat will happen to building signage, vehicles, etc.?Once the identity is defined, a series of phase-in workplans will be defined for carrying out the identity elements across the entire campus, from wayfinding signage to vehicles and more. Read moreI’m not a communications professional. Who should I call for help?The Chief Communications Officer (CCO) group, a committee of marketing-communications leaders across the university, will serve as the resource for their units. Please reach out to your CCO with any questions.