blog posts How to add the trademark symbol (TM) to your unit wordmark MerchandiseTrademarks (TM)Tutorials Images The unit wordmark must always include the trademark symbol ™ on merchandise. This applies to items that are to be sold or given away for promotional purposes. All your EPS unit wordmark files have a layer labeled “TURN ™ ON FOR MERCHANDISE.” This layer is turned o and locked by default. Making the layer visible will reveal the ™ in the approved place and size. The instructions below take you through the process of creating a trademarked version of your CMYK full-color unit wordmark, but the steps are the same for every version of your unit wordmark. 1. OPEN THE FILE Open 000_AAAAA_FullColor_CMYK.eps in Adobe Illustrator Open the Layers panel: Window > Layers 2. TURN TM “ON” You will see a layer named “TURN ™ ON FOR MERCHANDISE”. This layer is currently locked and hidden, so you should see a padlock icon but no eye for this layer. To unlock this layer, simply click on the padlock icon so it disappears. To make this layer visible, simply click in the box where the eye icon was previously missing. The ™ symbol is now visible next to the Illinois Wordmark. NOTE DO NOT move, scale or change the ™ symbol in any way. The size of the ™ symbol may be adjusted by the printer if the current size is too small to print properly. 3. SAVE THE FILE To save this file, go to File Save As and name this 000_AAAAA_TM.eps Check “Use Artboards” Range: 1 Save Leave the default setting in the EPS Options dialogue box Click OK NOTE The white area around your unit wordmark is called an artboard. The name of the artboard in this file is _FullColor_CMYK. When you save your file, the artboard name will automatically be added to the end of the file name, making the final file name: 000_AAAAA_TM_FullColor_CMYK.eps. You should keep this file separate from the rest of your unit wordmark files that do not have the ™ visible. Instead, make a new folder within the “Full Color” folder named “Trademark” for this new .eps file. If your printer requests a different file type, see the instructions for “Exporting Different File Formats”.