The Social Media Analytics Summit (led by the Illinois Data Science Initiative and co-sponsored by Research IT, Technology Services) was a gathering of over 200 registrants that spanned academic research, industry research, social media practitioners, students, and other interested parties. The goal of the summit was to showcase what is happening in the realm of social media analytics both on the Illinois campus and beyond. A researcher from Spredfast (one of the largest social media analytics companies) and the network science group from Indiana University presented on things happening with social media analytics beyond Illinois. The State of Illinois marketing officer was also present to understand what is happening in this realm. It was an incredibly successful summit and hope that this was a springboard for many activities to come within the realm of social media analytics.
