Cline Center director Scott Althaus recently co-authored Battleground: Electoral College Strategies, Execution, and Impact in the Modern Era, with support from the Cline Center. The book tackles Electoral College strategies using data from internal campaign records and novel data sources covering every presidential election from 1952 through 2020. With extensive research and data, Battleground provides a thorough overview of what history shows about modern-day elections.
Cline Center staff members Joseph Bajjalieh and Loretta Auvil built a repository of over 5,000 documents for Director Althaus and his co-authors to utilize to reconstruct the campaign strategies and assess advertising buys in every state in 40 years. Also, this book tracks the public appearance of every major party presidential and vice-presidential candidate from 1952 through 2020.
At the Cline Center, we collect and analyze data that can be used to educate, advocate, and create impact. We are delighted to have played a role in publishing such a timely book.
To learn more about the project please read the following news article. You can also find Director Althaus’ book here.