Source: University of Pennsylvania, 5/13/25
Survey data show that most people believe climate change is happening, but many don’t act, and as a postdoctoral fellow in Annenberg School for Communication Professor Emily Falk’s Communication Neuroscience Lab, Alyssa (Allie) Sinclair has thought a lot about why that might be. Building off health behavior studies and other literature in psychology, neuroscience, and communication, Sinclair led an interdisciplinary team of researchers examining how to overcome these barriers to climate action. In an “intervention tournament” with 7,624 U.S. adults, Penn researchers including Sinclair, Falk, and Mann tested 17 interventions targeting the themes of relevance, future thinking, and response efficacy to see which were most effective for motivating action. Their findings are published in the Proceedings of the National Academy of Sciences.