Love Your Melon (LYM), an apparel brand founded in 2012 and run by college students across the United States, has been active on the University of Illinois campus since 2014. Love Your Melon’s mission is to give a hat to every child in America who is battling cancer. To reach this goal, LYM recruits “College Campus Ambassadors” from over 300 educational institutions, including the University of Illinois at Urbana-Champaign, to help with the marketing and sales of their products.
Sophie Lanser, an Illinois engineering student and Crew Captain of LYM on campus, became interested in Love Your Melon when she was searching online for a winter hat to purchase. The rest is history. Since the chapter’s start in December 2014, Lanser said she has been surprised by the success of LYM and the support it has received.