blog postsWhy the block I?Aug 13, 2017 3:15 pm959 views The university’s logo for most of its history, the block “I” was first referenced in campus archives in 1892. Using the block “I” as the only logo will consolidate and strengthen the university brand’s impact. Read moreWhat about the web?Sep 29, 2017 10:45 am593 views UPDATEDFor the web, there is no additional requirement at this time. You may use your unit wordmark if you choose, however there will be a separate update for web design standards to follow. Read moreWhat more is in the works for the Illinois brand?Sep 29, 2017 10:30 am168 views The Brand Architecture system is a piece to a larger identity system that guides all aspects of marketing and communications, from who we are and how we present ourselves, to how we talk about ourselves and how we engage our audiences. Read moreWhat is brand architecture?Sep 29, 2017 9:45 am104 views Brand architecture is a term used to describe the relationship among all of the brand assets of an organization or business. In our case, our brand architecture shows the relationships of university entities to the master brand, Illinois. Read moreWhat does this mean to me?Aug 13, 2017 5:15 pm34 views By coordinating our marketing and communication efforts under the collective power of a single brand, we tap into the university’s global reputation to strengthen our voices and speak as one. Building a strong Illinois brand means that each college/unit/department/individual that is part of the brand benefits from the marketing-communications efforts of all others within the university. We are stronger when we speak as one.