Its an interesting idea of starting a company with some random name composed of the first initial of the founders' last names. It may be hard for people to recognize a company like that, but nonetheless it would make an interesting trivia question someday.
It is very clear that companies look for MATCHES when scanning resumes.
So the tip for today would be to review your resume and see how it matches up to job descriptions. That leads to another point... are you reviewing job descriptions online??? It should be part of your weekly routine to check job postings on your targetted company's website. I know for sure that places like KRAFT and the EPA change their job posts on a weekly basis. What you saw last week may not be there while some things might be there now.