Rachel Switzky, Director, Siebel Center for Design
Friday, April 12, 2019
3:00 – 5:00 p.m.
Meet at Honors House porch (unless otherwise notified)

Have you heard about the newly-created Siebel Center for Design?  Do you want to learn more about what “design thinking” entails?  Come join in on a fun afternoon where we actively engage in a short project that exposes you to design thinking, and gets you moving.

Rachel Switzky is the inaugural director of the Siebel Center for Design at the University of Illinois at Urbana-Champaign. Scheduled to be completed in 2020, the Center will serve as a campus-wide hub for student-focused design thinking.  She holds two degrees in Industrial Design from the UI and worked with a broad range of professions as an executive at the global design firm IDEO in San Francisco, most recently serving on the leadership team of IDEO’s 150-person studio in Palo Alto, CA, managing a multimillion-dollar design portfolio. In between her stints at the UI, Switzky worked for two years at Cooper Hewitt Smithsonian Design Museum in New York, doing exhibition design. Before joining IDEO in 2007, she worked in several capacities for the interactive agency Razorfish. She helps teams to imagine futures and then puts them into action, focusing on digital design, emergent technologies and impact at-scale.  Rachel Switzky currently teaches TE 401, Intro to Design Thinking and Design Thinking for Social Innovation.