blog postsAd Council’s challenge: Persuade skeptics to believe in COVID vaccinesNov 23, 2020 11:45 am by New York TimesIllinois in the NewsShare on FacebookTweetEmailImagesNew York Times (Nov. 23) A COVID vaccine marketing plan must persuade people that the treatment is safe and effective while also providing practical instructions, says Illinois professor Dolores Albarracin.Share on FacebookTweetEmail