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  • Ad Council’s challenge: Persuade skeptics to believe in COVID vaccines

    Nov 23, 2020 11:45 am by New York TimesIllinois in the News
    The Ad Council ran a masking campaign this year focused on Black Americans.Credit...Ad Council

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    • The Ad Council ran a masking campaign this year focused on Black Americans.Credit...Ad Council

    New York Times (Nov. 23) A COVID vaccine marketing plan must persuade people that the treatment is safe and effective while also providing practical instructions, says Illinois professor Dolores Albarracin.