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  • Royal Fever: Will the brand play on for King Charles?

    May 3, 2023 10:00 am by Garrett PauleyInsights
    public domain image of King Charles

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    • public domain image of King Charles

    Professor Cele Otnes says the British Royal Family brand consists of at least five types of brands - all likely to be on display during coronation weekend: Family, Global, Heritage, Human, and Luxury. Each aspect offers challenges to the new King.