Illinois Featured Content

  • Paper: Strategic trade-offs in automobile design affect market-share value

    Aug 4, 2016 10:45 am by Phil CicioraResearch
    Professor Raj Echambadi. Photo provided by the College of Business

    Images

    • Professor Raj Echambadi. Photo provided by the College of Business

    Car companies can either “design for satisfaction” by investing in function and ergonomics or “design for delight” by investing in form, says business professor Raj Echambadi