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  • ‘Sleeper effect’ accounts for durability of weak messages from credible sources

    Sep 13, 2016 8:00 am by Phil CicioraResearch
    Psychology professor Dolores Alberracin. Photo by Brian Stauffer

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    • Psychology professor Dolores Alberracin. Photo by Brian Stauffer

    The least convincing arguments can reverberate in the public consciousness over time – provided they’re delivered by a credible source, according to research from professor Dolores Albarracin.