blog posts What’s in a name? For young Chinese consumers and foreign brands, it’s about culture mixing Oct 3, 2016 9:30 am by Phil CicioraResearch Share on Facebook Tweet Email Images Younger, more cosmopolitan Chinese consumers tend to favor brand translations that keep both the sound and the meaning of the original name, says U. of I. business professor and branding expert Carlos J. Torelli. Share on Facebook Tweet Email
