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  • Research suggests sexual appeals in ads don’t sell brands, products

    Jun 22, 2017 11:00 am by Craig ChamberlainResearch
    U. of I. advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does. Photo by L. Brian Stauffer

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    • U. of I. advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does. Photo by L. Brian Stauffer

    'We found that people remember ads with sexual appeals more than those without, but that effect doesn’t extend to the brands or products that are featured in the ads'