Illinois Featured Content

  • Political ideology and social norms can play a role in donation decisions

    Jul 20, 2017 3:00 pm by Phil CicioraResearch
    Professor Carlos Torelli. Photo courtesy College of Business

    Images

    • Professor Carlos Torelli. Photo courtesy College of Business

    New research considers how common perceptions of liberals’ generosity can be harnessed for increasing donations among individuals with a more conservative political bent