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  • Ads featuring interracial couples produce mixed results for brands

    Sep 16, 2024 8:30 am by Phil CicioraInsights
    University of Illinois Urbana-Champaign business administration professor Rosanna K. Smith. Photo by Fred Zwicky

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    • University of Illinois Urbana-Champaign business administration professor Rosanna K. Smith. Photo by Fred Zwicky

    'The prevalence of interracial couples in advertising suggests that firms assume this is an effective strategy. But there’s no clear evidence that brands benefit from this inclusion,' said business professor Rosanna K. Smith.