blog posts Paper: Emotionally appealing ads may not always help consumer memory Jan 7, 2021 10:00 am by Phil CicioraResearch Share on Facebook Tweet Email Images 'Ads that pump up the emotional content really move the needle. Advertisers know that for an ad to be effective, it needs to be memorable, which accounts for how often they use high-intensity appeals. But over time, that’s problematic.' Share on Facebook Tweet Email
