Illinois Featured Content

  • The downside of 'branded access offers': Perceived lack of consumer commitment

    Apr 11, 2024 12:30 pm by Eric WilsonInsights
    Professor Tiffany Barnett-White. Photo provided by Gies College of Business

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    • Professor Tiffany Barnett-White. Photo provided by Gies College of Business

    'Brands are constantly pursuing new customers, and the leading trend is a focus on branded access offers... moving away from ownership to more of a short-term rental mode,' said U of I business professor Tiffany Barnett White .