Illinois Featured Content

  • What explains the continuing appeal of Super Bowl advertisements?

    Feb 11, 2022 10:30 am by Phil CicioraExpert Viewpoints
    University of Illinois Urbana-Champaign business professor and consumer marketing expert Maria A. Rodas. Photo by Gies College of Business

    Images

    • University of Illinois Urbana-Champaign business professor and consumer marketing expert Maria A. Rodas. Photo by Gies College of Business

    Maria Rodas, an expert in consumer behavior and brand management, speaks about the enduring popularity of Super Bowl advertisements. This year, the network broadcasting the game has sold several 30 second spots for a record-high $7 million.