blog posts Research shows the tendency to feel, show pride evolved for a reason – and plays a key role Oct 8, 2018 12:15 pm by BBC NewsIllinois in the News Share on Facebook Tweet Email Images BBC News (Oct. 5) We already knew pride helps you get to the top, 'but we don’t know exactly how it does that,” says Illinois psychologist Joey Cheng. 'This study comes along and changes that landscape' Share on Facebook Tweet Email