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  • Four factors influence social media reach of public health tweets, study says

    Oct 30, 2018 11:15 am by Phil CicioraResearch
    psychology professor Dolores Albarracin with co-authors - graduate students Benjamin X. White and Sophie Lohmann.

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    • psychology professor Dolores Albarracin with co-authors - graduate students Benjamin X. White and Sophie Lohmann.

    Fear-related language; longer messages; the lack of links to another website; and images – photos, videos or GIFs – were the strongest predictors of whether a public health message was retweeted