blog posts Southwest moves are a reaction to changing landscape in airline industry Mar 11, 2025 2:00 pm by Aaron BennettExpert Viewpoints Share on Facebook Tweet Email Images Southwest Airlines is reversing several policies - first come, first serve seating and 'Bags Fly Free' - in an effort to better compete with other airlines with razor thin profit margins. Professor Ed Rogowski explains why it was necessary now. Share on Facebook Tweet Email