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  • Brainstorm - then rest - is key to unlocking creativity

    Apr 5, 2019 11:00 am by Aaron BennettResearch
    Gies College of Business professors Michael Williamson and Laura Wang

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    • Gies College of Business professors Michael Williamson and Laura Wang

    Research suggests that the key to creativity is to incentivize workers to brainstorm as many ideas as possible, and then step away for an 'incubation period' before returning to idea generation.