Illinois Featured Content

  • Scare tactics: Scary first proposal increases chance less extreme version is accepted

    Jul 26, 2019 11:00 am by Yahoo!Illinois in the News
    freaky looking clown mask edited with a red filter. Image from the Yahoo! story. No credit information

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    • freaky looking clown mask edited with a red filter. Image from the Yahoo! story. No credit information

    'Presenting a fear appeal more than doubles the probability of change relative to not presenting anything or presenting a low-fear appeal,' says Illinois professor Dolores Albarracin