Illinois Featured Content

  • Targeted ads are coming to mainstream media. Should we care?

    Jan 27, 2020 11:15 am by Craig ChamberlainExpert Viewpoints
    Mike Yao, a professor of digital media and the head of the advertising department at Illinois. Photo by L. Brian Stauffer

    Images

    • Mike Yao, a professor of digital media and the head of the advertising department at Illinois. Photo by L. Brian Stauffer

    The major shift underway in TV – from broadcast and cable to streaming – is also bringing targeted advertising to mainstream media, says Professor Mike Yao. 'Total surveillance' could be one result.