Illinois Featured Content

  • Undergrad's TikTok stardom: From classroom practice to influencer status

    Feb 17, 2021 10:00 am by Marissa PlesciaStudent Experiences
    Sierra Reed, junior in advertising, has become a TikTok influencer, earning several brand deals.

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    • Sierra Reed, junior in advertising, has become a TikTok influencer, earning several brand deals.

    Sierra Reed says studying advertising at Illinois actually helps her understand how to use TikTok. She’s learned how to measure engagement and target videos to her audience - which isn't exactly the audience she imagined.