Illinois Featured Content

  • Emotional radio ads may ease listeners’ qualms, boosting support for organ donation

    Apr 18, 2024 11:15 am by Sharita ForrestResearch
    communication professor Brian Quick, right, and, from left, graduate students Ethan Morrow and Minhey Chung. Photo by Fred Zwicky

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    • communication professor Brian Quick, right, and, from left, graduate students Ethan Morrow and Minhey Chung. Photo by Fred Zwicky

    Radio ads that feature personal stories of organ transplant recipients or patients languishing on the waiting list may overcome some of the misgivings many nondonor listeners have and persuade them to sign up.