Webtools Answer Board

  • Subscribing and unsubscribing

    Sep 30, 2019 2:45 pmGroupsEmail+

    Email+ supports subscribing, unsubscribing, and opting out of groups. To adjust these settings while editing your email, go to General and then select the Subscription sub-tab. 

    NOTE: Wizard skins and ecards automatically support all three of these features.  You do not have to do anything to these types of skins.  However, if you are creating a custom skin then you have to add a special variable.

    Subscribe Feature

    In Email+, you can add one or more groups to your email. If a group has subscribing enabled, you can select it on the Subscription tab to allow recipients to subscribe.

    • If you are sending to multiple groups, only one group can be selected for subscribing.

    • In the Group Manager, you must first enable subscribing for the group. Otherwise, the group cannot be used for subscriptions.

    • When someone subscribes, they are added as a member of that specific group.

    Unsubscribe vs. Opt-Out

    You can allow recipients to either unsubscribe or opt-out, but not both.

    • Unsubscribe: The recipient is removed from all groups included in the email.

    • Opt-Out:

      • Requires creation of an Opt-Out Group in the Group Manager.

      • When recipients opt out, they are added to this group.

      • Members of the opt-out group are excluded from all future mailings, but they remain in their original groups.

      • When sending future emails, you must always include the Opt-Out group so those members are excluded.

    Creating an Email Opt-Out Group

    1. In the Groups tool, click Create.

    2. Select Email Opt-Out as the group type.

    3. Name the group (we recommend starting with “Opt Out:” to distinguish it from distribution groups).

    4. On the Manage tab, either:

      • Add members who do not wish to receive emails, or

      • Leave the list blank and let people add themselves later.

    5. In Email+, go to General › Subscription, and under Unsubscribe, choose the Opt Out option.

    6. Select the opt-out group you created.

    Each time you send an email, make sure to include this group. Web Services will remove its members before sending.