blog posts

• Subscribing and unsubscribing

  Sep 30, 2019 2:45 pmGroupsEmail+

  Email+ supports subscribing, unsubscribing, and opting out of groups. To adjust these settings while editing your email, go to General and then select the Subscription sub-tab. 

  NOTE: Wizard skins and ecards automatically support all three of these features.  You do not have to do anything to these types of skins.  However, if you are creating a custom skin then you have to add a special variable.

  Subscribe Feature

  In Email+, you can add one or more groups to your email. If a group has subscribing enabled, you can select it on the Subscription tab to allow recipients to subscribe.

  • If you are sending to multiple groups, only one group can be selected for subscribing.

  • In the Group Manager, you must first enable subscribing for the group. Otherwise, the group cannot be used for subscriptions.

  • When someone subscribes, they are added as a member of that specific group.

  Unsubscribe vs. Opt-Out

  You can allow recipients to either unsubscribe or opt-out, but not both.

  • Unsubscribe: The recipient is removed from all groups included in the email.

  • Opt-Out:

    • Requires creation of an Opt-Out Group in the Group Manager.

    • When recipients opt out, they are added to this group.

    • Members of the opt-out group are excluded from all future mailings, but they remain in their original groups.

    • When sending future emails, you must always include the Opt-Out group so those members are excluded.

  Creating an Email Opt-Out Group

  1. In the Groups tool, click Create.

  2. Select Email Opt-Out as the group type.

  3. Name the group (we recommend starting with “Opt Out:” to distinguish it from distribution groups).

  4. On the Manage tab, either:

     • Add members who do not wish to receive emails, or

     • Leave the list blank and let people add themselves later.

  5. In Email+, go to General › Subscription, and under Unsubscribe, choose the Opt Out option.

  6. Select the opt-out group you created.

  Each time you send an email, make sure to include this group. Web Services will remove its members before sending.