we have a new award this year - the Social Media Award, and our inaugural winner is Claire Benjamin.
If we were to live tweet Brand U, we’d likely say this about Claire: “Want to learn something new every day about social media and hashtag ILLINOIS research? Follow at-clairebenji and at-IGBIllinois.”
She’s new to her role as media specialist, but Claire Benjamin brings innovation, creativity and top-notch quality content to the social media presence of the Carl R. Woese Institute for Genomic Biology.
Claire continually finds new methods and strategies to reach the IGB audience on social media, but always with a voice and visual design that’s consistent and cohesive across all platforms.
And it’s paid off, leading to more than one-thousand new followers in two years.
In the words of her nominator, “Claire projects positivity and professionalism, is a skilled interviewer and science journalists, and an enormous asset to the IGB and the campus.” Thanks so much, Claire.