Remember in the early 2000s when we used to create online pseudonym usernames like “plantlover101” or “sillys0pran0” for internet safety? Fast-forward to 2020, where personal branding is now one of the best tools to market yourself. Long gone are the days where you’ll be advised to hide social media accounts from employers - and why should you? They paint a picture of who you are as a scholar and as a person, too. But personal branding is a scary term. How do you embody a form of corporate personhood without hiding your authentic and multi-faceted self? The answer sounds too good to be true: You don’t have to!