Where can a graduate degree from the University of Illinois take you? In this monthly series, we catch up with one recent Graduate College alum and ask the question: "Where are they now?".
Mert Bay completed his PhD in Electrical and Computer Engingeering (ECE) in 2012. Now, he works as principal data scientist at Conversion Logic, an early stage marketing analytics startup in Santa Monica, California. In this capacity, he builds models that are deployed in the company's software product to help their clients understand the effectiveness of their marketing investments in online and offline media channels.