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  • How to Enhance Your Personal Brand Online this Summer

    Remember in the early 2000s when we used to create online pseudonym usernames like “plantlover101” or “sillys0pran0” for internet safety? Fast-forward to 2020, where personal branding is now one of the best tools to market yourself. Long gone are the days where you’ll be advised to hide social media accounts from employers - and why should you? They paint a picture of who you are as a scholar and as a person, too. But personal branding is a scary term. How do you embody a form of corporate personhood without hiding your authentic and multi-faceted self? The answer sounds too good to be true: You don’t have to!

  • More Than Just Buzzwords: Social Media as a Tool for Personal Branding in STEM

    nspired by nothing more than a joking remark from a colleague on the importance of securing a unique domain name before someone “stole it,” I made my personal website, RituRaman.com, in my second year of graduate school. Luckily for me, launching this website was the first step in an ongoing attempt to develop a coherent web presence and recognizable personal brand.

    Before I continue, I would like to acknowledge that terms like “personal brand” can often come across as meaningless buzzwords used by millennials to justify a relatively self-centered use of social media. When used without context, they make me cringe and feel pretentious – and I understand if they make you do the same – but this blog post isn’t about the philosophical clash between personal modesty and taking selfies. Rather, this post is about crafting your online presence in a way that best represents your personal history, your interests, and your future goals.

    Now that we’ve moved past the obligatory disclaimers, I will attempt to distill the social media lessons I’ve learned over the past few years into a few pithy steps.