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  • More Than Just Buzzwords: Social Media as a Tool for Personal Branding in STEM

    nspired by nothing more than a joking remark from a colleague on the importance of securing a unique domain name before someone “stole it,” I made my personal website, RituRaman.com, in my second year of graduate school. Luckily for me, launching this website was the first step in an ongoing attempt to develop a coherent web presence and recognizable personal brand.

    Before I continue, I would like to acknowledge that terms like “personal brand” can often come across as meaningless buzzwords used by millennials to justify a relatively self-centered use of social media. When used without context, they make me cringe and feel pretentious – and I understand if they make you do the same – but this blog post isn’t about the philosophical clash between personal modesty and taking selfies. Rather, this post is about crafting your online presence in a way that best represents your personal history, your interests, and your future goals.

    Now that we’ve moved past the obligatory disclaimers, I will attempt to distill the social media lessons I’ve learned over the past few years into a few pithy steps.