This is frequently the first question you will confront in a job interview, and it's one that is surprisingly difficult to answer. It's important to spend time preparing an answer that fits the job and organization for which you are interviewing. Susan Adams offers some applicable advice on the Forbes blog, How To Craft A Job Search Elevator Pitch. Dana Leavy provides excellent guidance on the Savvy Intern blog, The 5 Best Job Interview Tips… Ever.