blog posts Heer, hiser, himer: Pronouns in the news, 1912 edition Jul 25, 2020 1:30 pm1022 views On January 7, 1912, a headline in the Chicago Tribune breathlessly announced, “Mrs. Ella Young Invents Pronoun . . . Makes Principals Gasp.” Ella Flagg Young, Superintendent of Chicago’s public schools, told the Tribune she thought up what she called the “duo-personal” pronouns he’er, his’er, and him’er as she walked to a meeting with school principals. The story went viral. Then it unraveled.