Nov 25, 2013 10:45 am61 views
When Jennifer Shike began working as assistant director of communications and marketing for ACES in 2012, many departments had no materials to promote themselves to prospective students, and ACES lacked a visual identity and core messages. Jennifer held branding exercises, coordinated and consulted with Public Affairs, identified a primary branding message and met with administrators to create a process for units to tell their stories using ACES’ personality, which is innovative, reputable, community oriented, collaborative and visionary.