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  • Paper: Engaging donors in creative acts can boost charitable fundraising

    Photo of Ravi Mehta, a professor of business administration at the Gies College of Business at Illinois.

    Participating in creative activities in support of a charitable cause induces a sense of autonomy in participants, which increases both the likelihood and the amount of donation, said Ravi Mehta, a professor of business administration at the Gies College of Business at Illinois.

    Photo by Gies College of Business

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  • Editor’s notes: To contact Ravi Mehta, call 217-265-4081; email mehtar@illinois.edu.

    The paper “Leveraging creativity in charity marketing: The impact of engaging in creative activities on subsequent donation behavior” is available online.

    DOI: 10.1177/00222429211037587