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  • Artificial intelligence could help air travelers save a bundle

    Industrial and enterprise systems engineering professor Lavanya Marla and collaborators used artificial intelligence to design a customized pricing model for airline customers.

    Industrial and enterprise systems engineering professor Lavanya Marla and collaborators used artificial intelligence to design a customized pricing model for airline customers.

    Photo by L. Brian Stauffer

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  • To reach Lavanya Marla, call 217-300-5892; lavanyam@illinois.edu.

    The paper “Dynamic pricing for airline ancillaries with customer context” is available online and from the U. of I. News Bureau.