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  • Targeted ads are coming to mainstream media. Should we care?

    The major shift underway from broadcast and cable to streaming is also bringing targeted advertising to mainstream media, an Illinois professor says.

    The major shift underway in TV – from broadcast and cable to streaming – is also bringing targeted advertising to mainstream media, says Mike Yao, a professor of digital media and the head of the advertising department at Illinois. “Total surveillance” could be one result.

    Photo by L. Brian Stauffer

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  • Editor’s note:  To reach Mike Yao, call 217-318-9147; email mzyao@illinois.edu.