ACE 398 BP: App Tools/Concepts for Business Planning
In this course, students work in teams to develop a marketing plan for an agricultural product or service. This class is closely tied to the National Agri-Marketing Association (NAMA) student club, so the marketing plans are developed in accordance with the NAMA National Marketing Competition guidelines. At the end of the course, student teams will “pitch” their product/service to potential investors. The product/service with the most potential will be carried over to ACE 398BP in the Spring and further developed by students to present at the NAMA National Marketing Competition in April. NOTE: While students are not required to take ACE 398BP in the Spring semester, it is preferred.
Prerequisites (Must be complete BEFORE taking this course):
Instructors Teaching the Course:
This course is taught by the instructors below. You may click on their names to learn more about them. Teaching schedules vary by semester. Please check the Course Explorer for the most up-to-date information about the sections they will teach.
Dr. Brenna Ellison
Dr. Nick Paulson
View the Course Explorer:
See when the course is offered as well as section details here: https://courses.illinois.edu/schedule/terms/ACE/398
Fall 2017 Restrictions
Restricted to students in Agricultural, Consumer, and Environmental Sciences. Not intended for students with Freshman class standing.
Additional Course Information
Read more about what Dr. Ellison and Dr. Paulson have to say about ACE 398BP!
Is this class discussion-based or lecture-based? How would you describe your teaching style?
This course is very student-led. In each class section, Drs. Paulson and Ellison will briefly cover one section of the marketing plan, and then students will have the remaining class session to work on their written marketing plan. Each week, student teams will be asked to provide updates on their progress, and Drs. Paulson and Ellison will be available to answer questions or brainstorm ideas.
How are students evaluated (e.g. multiple choice or essay tests, papers, etc.)?
The primary graded components for this course are the written and oral presentations of the marketing plan, including peer evaluations from one’s team members. Students are also evaluated on their participation in class.
What careers does this course help prepare students to pursue?
The students who participate in ACE 398BP come from a variety of backgrounds and majors; students who have an interest in marketing, business management, sales, accounting/finance, entrepreneurship, communications, advertising, or product development may find this course especially helpful in developing professional skills. This course is also designed to build oral and written communication skills which are important for any career.
In what ways does this course prepare students to move through the program and/or into the work force?
This course helps students learn the fundamentals of building a marketing plan, which requires a working knowledge of market analysis, product positioning and placement, promotion, financials, and contingency planning. Unlike many courses, ACE 398BP allows students to transfer their classroom experience to a real world setting by traveling to compete in the NAMA National Marketing Competition to present their marketing plan to industry professionals. This conference and competition provide important networking opportunities for students.
What is your background in Agricultural and Consumer Economics?
Dr. Ellison’s research and teaching in ACE focus on business strategy and consumer behavior. She provides insight on how to perform SWOT analyses and finding out consumers’ preferences and willingness to pay for products/services. Dr. Paulson’s research and teaching focus on agricultural finance and farm management. He takes the lead on assisting students with market research, financial projections, and contingency planning.
What is your attendance policy?
Required, as class is heavily based on project work in groups and instructor feedback and assistance provided during scheduled meeting times.