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  • What explains the continuing appeal of Super Bowl advertisements?

    Photo of Maria A. Rodas

    What makes the Super Bowl so appealing for advertisers is that it boasts the largest live television audience and remains one of the few programs where people aren’t skipping the ads, a rare phenomenon as viewers are increasingly scattered across different streaming services, says University of Illinois Urbana-Champaign business professor and consumer marketing expert Maria A. Rodas.

    Photo by Gies College of Business


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  • Editor’s note: To contact Maria A. Rodas, email