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  • How should we talk about our relative risk for COVID-19?

    Communicating about risk in an epidemic can be a challenge, especially when comparing the levels of risk between different social groups, says Illinois communication professor Cabral Bigman.

    Communicating about risk in an epidemic can be a challenge, especially when comparing the levels of risk between different social or age groups, says Illinois communication professor Cabral Bigman. Emphasizing the risk to one group can lower perceived risk among others more than it should.

    Photo by Fred Zwicky

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  • Editor’s note:

    To reach Cabral Bigman, email cbigman@illinois.edu

    Bigman also has studied the health communication challenges around vaping.